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MPG in partnership marketing venture

or partnership marketing, will be based in MPG's offices and work with the media agency's planners on ways of linking brands together for marketing campaigns or on trading their marketing assets. The agency, which ... : "This collaboration fuses the art of developing and managing strategic marketing alliances ...

Intelligence agency targets DM partner

direct marketing account....The organisation is looking for an agency to create business-to-business campaigns that will help promote best practice for data protection. The pitch is being handled by the AAR. The campaigns will predominantly target large corporations, and will include direct marketing, digital media, experiential and PR ...

The Work: New Campaigns - UK

hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...

The Work: New Campaigns - UK

director, marketing, Marks Spencer Brief: Announce to the nation's women that the M S Winter Collection ... Project: Personalised stamps Client: Tom Hings, head of brand marketing, Royal Mail Brief: Promote ... marketing; Matt Wenham, acquisition manager, World Vision Brief: Raise awareness of World Vision child ...

The Work: Private View

Fuller, general manager, marketing, Westfield London Brief: Launch Westfield as a new fashion beacon ... , chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

The Work: New Campaigns - UK

MASSAGERS CREDITS Project: Intimate Massagers Clients: Gary Raucher, head of integrated marketing communications; Lian Vergeer-Langens, director, integrated marketing communications, Philips Brief: Launch ... Project: Partner for growth Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...

The Week: Advertising reviews - Hooper Galton nets Jobsite

an integrated advertising campaign starring the Hotel Babylon actor Max Beesley. The push, which will encourage

The Week: People news - Cranage joins Lastminute

Lastminute.com has hired Abbie Cranage, the marketing director of Match.com, as its head...Cranage will report to Julie Davidson, Lastminute.com's UK marketing director, and will be responsible for the strategic planning, budgeting and delivery of consumer marketing activity across the site's travel and lifestyle categories. She replaces Fleur Studd, who is returning to Australia. ...

The World: Sydney - Aboriginal employment group launches ad campaign

The organisation, which has been running for 11 years, will use the campaign to highlight its existing partnerships with large Australian companies, including ANZ, Commonwealth Bank of Australia and Sydney City Council. The campaign, which was created by Brighton Road Marketing, will include a number ...

Hotline: Arena BLM to launch BLM Horizon

integrated planning and buying and travel market insight and research for travel advertisers.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.