27 Feb 2009
or partnership marketing, will be based in MPG's
offices and work with the media agency's planners on ways of linking
brands together for marketing campaigns or on trading their marketing
assets. The agency, which ...
: "This
collaboration fuses the art of developing and managing strategic
marketing alliances ...
30 Jan 2009
| by Matt Williams
direct marketing account....The organisation is looking for an agency to create business-to-business
campaigns that will help promote best practice for data protection. The
pitch is being handled by the AAR. The campaigns will predominantly target large corporations, and will
include direct marketing, digital media, experiential and PR ...
05 Dec 2008
hidden
Clients: Dermot Boden, chief marketing officer; SH Han, vice-president,
LG
Brief: The beauty ...
: Frank
Client: Nathan Jones, senior marketing manager, Frank
Brief: Challenge perceptions that cocaine ...
Brindle, global marketing director; Caroline Halliwell,
head of global brand, Financial Times
Brief ...
14 Nov 2008
director, marketing, Marks Spencer
Brief: Announce to the nation's women that the M S Winter Collection ...
Project: Personalised stamps
Client: Tom Hings, head of brand marketing, Royal Mail
Brief: Promote ...
marketing; Matt Wenham,
acquisition manager, World Vision
Brief: Raise awareness of World Vision child ...
14 Nov 2008
Fuller, general manager, marketing, Westfield London
Brief: Launch Westfield as a new fashion beacon ...
, chief marketing officer, UK cards, director of
brand and advertising, Barclaycard
Brief: Barclaycard ...
03 Oct 2008
MASSAGERS
CREDITS
Project: Intimate Massagers
Clients: Gary Raucher, head of integrated marketing communications; Lian
Vergeer-Langens, director, integrated marketing communications, Philips
Brief: Launch ...
Project: Partner for growth
Clients: Tom Hings, head of brand marketing; Andrew Hammond, head ...
12 Sep 2008
an integrated advertising campaign starring the Hotel Babylon actor Max Beesley. The push, which will encourage
12 Sep 2008
Lastminute.com has hired Abbie Cranage, the marketing director of Match.com, as its head...Cranage will report to Julie Davidson, Lastminute.com's UK marketing
director, and will be responsible for the strategic planning, budgeting
and delivery of consumer marketing activity across the site's travel and
lifestyle categories. She replaces Fleur Studd, who is returning to
Australia. ...
12 Sep 2008
The organisation, which has been running for 11 years, will use the
campaign to highlight its existing partnerships with large Australian
companies, including ANZ, Commonwealth Bank of Australia and Sydney City
Council. The campaign, which was created by Brighton Road Marketing, will include
a number ...
29 Aug 2008
integrated planning and buying and travel market insight and research for travel advertisers.