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Citroen pushes DS5 model with interactive mailer

on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ... are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...

Sky and Virgin clash over unbranded direct mail campaign

campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication....not clearly state it was marketing communication sent with commercial intent, meaning it breached ... not be repeated and now insists all future Virgin campaigns must clearly state they are marketing communications ...

Gü kicks off search for DM agency

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü

Vodafone calls UK direct marketing review

Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews

AMV and Proximity to retain Royal Mail

advertising and £4 million direct marketing accounts for Royal Mail....Olins secured the integrated account in June 2003. ...

BA kicks off pitch for Asia-Pacific DM brief

LONDON - British Airways is searching for a direct marketing agency to handle its digital...It is understood that the pitch, which is being managed by Daniel Lloyd, BA s marketing ... , which handles direct marketing for the airline s corporate account, will pitch for the business. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...

NSPCC hunts shop for legacy DM brief

. The incumbent, WWAV Rapp Collins, which currently handles the NSPCC s low-value donor direct marketing ... Freestyle Marketing. Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC s high-value donor direct marketing, has declined to pitch. The successful agency will be charged with creating ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.