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large volumes of data for marketing, for $5m (£3.07m)....to the management, mining and actioning of information has always been a core competency for direct marketers ... -moving and higher volume. "We are pleased to be partnering with nPario to help us scale marketing analytics ...
digital consultant at Carlson Marketing, and interim head of digital at Grand Union. Russell Marsh, Rapp ... hire, Rapp has appointed Harper Collins group marketing director Shiona McDougall as a strategy director, reporting to Marsh. Her past roles include marketing director at Virgin Wines and senior ...
LONDON - Integrated agency Tangible has been appointed by Sainsbury's Finance to manage its six...personalised creative work. Hillary Williams, marketing and customer relations director for Sainsbury ... with the cross-marketing acquisition, retention and insight teams at the bank. Melanie Morris, managing ... services market. We're developing some exciting and strategic creative work using customer insights ...
LONDON - Engine Group has bought the direct marketing agency Partners Andrews Aldridge and Fuel...the minority interest in its existing direct marketing business, Personal, and plans to merge the two companies ... agency. Andrews, the former chief executive of Arc Group s direct marketing outfit, Tomahawk ...
LONDON - British Airways is searching for a direct marketing agency to handle its digital...It is understood that the pitch, which is being managed by Daniel Lloyd, BA s marketing ... , which handles direct marketing for the airline s corporate account, will pitch for the business. It is unclear if Lida, which handles BA s below-the-line marketing for its holidays unit, will also be involved ...
. The incumbent, WWAV Rapp Collins, which currently handles the NSPCC s low-value donor direct marketing ... Freestyle Marketing. Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC s high-value donor direct marketing, has declined to pitch. The successful agency will be charged with creating ...
on developing new ways of measuring the effects of integrated campaigns that combine traditional and more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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