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Brand Advocate wins Hendrick's Gin global digital and CRM account

07 Dec 2011 | by Sarah Shearman

's customer relationship marketing strategy, working across all digital platforms, from point of sale to events, social mobile and online. Until now, Hendrick's Gin's marketing activity has been largely experiential. In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

01 Dec 2011 | by Sara Kimberley

Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account

SCA Hygiene meets shops for CRM brief

17 Nov 2011 | by Sara Kimberley

launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...

Starbucks launches pitch for CRM activity

06 Oct 2011 | by Sara Kimberley

Starbucks is looking for an agency to handle its customer relationship marketing account in the UK....as it battled to retain market share. The pitch comes as Starbucks faces increased competition from rivals ...

Omega Pharma appoints SFW to CRM brief

15 Aug 2011 | by Sara Kimberley

market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand ...

The Red Brick Road lands Rémy Martin

28 Jul 2011 | by Campaign staff

Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ... 2008. James Stocker, the marketing controller of First Drinks, said: "The Red Brick Road showed ...

Do UK direct agencies lack big ideas?

15 Jul 2011

Direct marketing agencies have long been criticised for not being able to produce the sort of big ... of direct marketing. True, competition in the Direct Lions was strong. With more entries in the category ... of those were pure direct marketing agencies. And those UK agencies that did enter clearly did not have ...

WPP makes $5m investment in US data analytics company

17 May 2011 | by Ed Owen

large volumes of data for marketing, for $5m (£3.07m)....to the management, mining and actioning of information has always been a core competency for direct marketers ... -moving and higher volume. "We are pleased to be partnering with nPario to help us scale marketing analytics ...

JWT names Marius Bartsch CRM chief

14 Apr 2011 | by Matt Williams

Hayward, who has attempted to build JWT's digital and direct marketing capabilities since joining the agency 18 months ago. Hayward said: "As part of our integrated offering, we're reinforcing our CRM ... of 2010, WPP merged its RMG Connect direct marketing offering into JWT, bringing the two companies under ...

Elvis lands digital and CRM for Yakult

07 Apr 2011 | by Sara Kimberley

. Andrew Nash, the sales and marketing director at Yakult, said: "Yakult already has a loyal customer base ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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