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2012 CES offers a glimpse into the future for brands

19 Jan 2012

, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ... enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ... market with devices that will be faster and more powerful, with less battery consumption and mobile ...

Work Club hired for Coke water activity

24 Nov 2011 | by Anne Cassidy

of the Mobile Entertainment Forum, signalling the medium's importance to its marketing. The company's head ...

Technology meets creativity at AKQA

10 Nov 2011 | by Katherine Levy

agencies in the world. This reputation has led to the marketing monoliths sniffing around the network ...

Absolut invites consumers to make art via app

19 Sep 2011 | by Daniel Farey-Jones

, global marketing director at The Absolut Company, said: "The Absolut Blank app is both highly innovative ...

LG campaign focuses on social media

14 Jul 2010 | by Joe Thomas

for the electronics company, moving away from product-led marketing initiatives, to focus on how to make technology ... from Commercial Advantage Consulting, where he was a marketing consultant. He has also previously held ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Media: All about Apple's iAd

18 Jun 2010 | by Alasdair Reid

surrounding everything the company does, every gizmo it brings to market and every software system it launches ... million. 3. The mobile ad market is gearing up to be a defining digital battleground. In May ... , is creating a market of its own by focusing on ads in mobile apps. 4. Rivals are now urging regulators ...

Perspective: IPads are terrific - but you can't spill your tea on them

18 Jun 2010 | by Ivan Pollard, a partner at Naked Communications

a bunch of smart marketing people loose on them, very exciting things can happen. I recall ... -time, location-specific data to serve quasi-predictive marketing messages at exactly the right time ...

WCRS creates World Cup app for The Sun

08 Jun 2010 | by Mark Banham

free at the iTunes store or via thesun.co.uk/sweepstake It is set to be backed by a marketing campaign, including editorial support to reach The Sun's 8 million daily readers, integration ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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