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WPP's Quisma launches in the UK

string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ... in nine countries. Edwards said: "With the performance marketing sector in the UK growing as quickly ...

WPP merges digital agencies to launch Possible Worldwide

Possible Worldwide, a new interactive marketing agency with 18 offices....said: "Possible Worldwide was created to respond to marketers simultaneous needs for new and disruptive business strategies, digitally-lead marketing ideas, and the data, technology and scale needed ...

What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says

of the search advertising market, compared with Google's 65 per cent. ...

Staff numbers in advertising hit 40-year high

LONDON - The growth of digital marketing has pushed the number of people working in Britain

Pattison to mastermind i-level expansion

critical mass as an independent company. Pattison said: Digital is the new frontier of marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.