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Royal Caribbean appoints OMD for search and social

the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ... in January . Jo Briody, head of marketing for Royal Caribbean International, Celebrity Cruises and Azamara ... UK consumers and attracting a new to cruise market. "We are delighted to be working with OMD ...

What Next in Digital?

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Starcom MediaVest appoints group search director

he was responsible for leading the Monster.com account across 16 markets. Carstens said: "SMG ... in the last 18 months." Nigel Waring, head of SMG Performance, said: "[Rian will] be integral in leading ...

VCCP hires Amazon head of search to assist global expansion

strategist, overseeing the agency's worldwide rollout of search marketing....markets. VCCP Search is the specialist search arm at the agency, founded by Paul Mead and CTO, David ... on which we ve built the business." Smith said: "Search marketing is evolving into some really exciting ... think we are at a key point in the history of the search marketing industry and I wanted to be involved ...

Glue and BBH Labs win Google Chrome

and London on the campaign, as well as with Google s marketing teams in Europe and the US. Obi Felten, the head of consumer marketing EMEA at Google, made the appointment. It is the first time that Google has ...

Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says

of the search advertising market, compared with Google's 65 per cent. ...

Google revenues exceed analyst expectations

that the online advertising market is stabilising.

Govt rejects calls to curb Google dominance

search advertising market....rebuffed demands for Google's market share to be investigated by the Competition Commission. Lord Carter ... search ad market to almost 90 per cent and demanding government action to prevent the "monopolisation" of the market. A Google spokesman said: "Just as there are no costs to users to using another search engine ...

Microsoft unveils Bing search engine to rival Google

Google's dominance of the market....website that Microsoft purchased in October 2008, will be integrated into Bing, as well as the MSN ...

Microsoft to challenge Google with new search offering

Google's dominance of the market....by the chief executive, Steve Ballmer, failed in its efforts to gain more share of the search market after ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.