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Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Ikea turns to Pinterest for first Indian-inspired range

15 May 2012 | by Matthew Chapman

Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

of an integrated campaign designed to help the classic brand resonate with younger teenagers....prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...

Royal Caribbean appoints OMD for search and social

30 Apr 2012 | by Maisie McCabe

the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ... in January . Jo Briody, head of marketing for Royal Caribbean International, Celebrity Cruises and Azamara ... UK consumers and attracting a new to cruise market. "We are delighted to be working with OMD ...

Google and partners launch social network to counter extremism

26 Apr 2012 | by Sarah Shearman

skills swap" with information such as how to run a charitable organisation, how to create a marketing ...

Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

venture BrandEdge, which they claim unifies "marketing and technology expertise" and brings together "the full spectrum of digital marketing activities including creation and management of digital properties ... the business], I think it s because we harness the technology of Infosys with the marketing power of Fabric ...

Weetabix launches campaign for new golden syrup variant

13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...

Nissan launches first short film

30 Mar 2012 | by Sara Kimberley

's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...

Huggies launches biggest ad campaign in four years

21 Mar 2012 | by Sara Kimberley

parents to buy Huggies. "The campaign will be delivered across varied marketing platforms ...

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

you like it'. This is the first ad by JWT London since it picked up the integrated accounts ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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