19 Jan 2012
, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ...
enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ...
market with devices that will be faster and more powerful, with less battery consumption and mobile ...
20 Oct 2011
| by Katherine Levy
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products...'s raison d'etre. It exists to market Google's new offerings - everything from its Android mobile operating ...
Andy Berndt was hired from Ogilvy New York, charged with invigorating the marketing team with a ...
-makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ...
27 Aug 2010
| by George Nimeh, digital director, Iris Worldwide
media for theatrical marketing, explains: "We took The Expendables to the next level by turning ...
28 Jun 2010
| by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow.
As is customary at these affairs ...
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