Click 
to remove filters
string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ... in nine countries. Edwards said: "With the performance marketing sector in the UK growing as quickly ...
FanCam. Julian Pate, head of marketing for Manchester City, said: "The idea was to engage fans ... football clubs to embrace digital marketing to drive a deeper connection with fans include Tottenham ...
, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ... enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ... market with devices that will be faster and more powerful, with less battery consumption and mobile ...
offer the best marketing potential - and when is the right time to employ them. There is no point ...
agencies in the world. This reputation has led to the marketing monoliths sniffing around the network ...
at ISBA, put it: "This sounds interesting and ties in with all our intelligence from marketing directors about changing marketing structures, as clients are now seeking to bring skills in-house - in particular ...
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products...'s raison d'etre. It exists to market Google's new offerings - everything from its Android mobile operating ... Andy Berndt was hired from Ogilvy New York, charged with invigorating the marketing team with a ... -makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ...
The two companies intend to integrate their technologies to provide marketers with a simplified ... on the growing market with display advertising growing by a quarter to 945.1m in 2010, according to the latest IAB/PwC ad spend report. IgnitionOne's Digital Marketing Suite (DMS) can measure online advertising ...
-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according to a new report by TBG...TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011. In the UK specifically, CPC grew ...
the company is able to bring more premium inventory to the exchange market than previously witnessed ... market's few hotspots, with year-on-year growth in 2010 of almost 30 per cent. Ad exchanges could ... forward to better value. - And, of course, the big long-term challenge will be to integrate exchange ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
