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marketing activity will include a front cover takeover of the Evo motoring magazine, which will feature ...
Gottlieb OMD and Goodstuff for Virgin Media. Nigel Gilbert, chief marketing officer of Virgin Media ... , and are making the most of a fully integrated campaign to cut through the noise and highlight these stand ...
Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle...As part of the campaign, created by Iris, four Amarok vehicles were used to pull down a 67-metre steel chimney, weighing 140 tonnes, yesterday. Footage from the stunt, which was devised to demonstrate the vehicle s "intelligent use of power", will be used in forthcoming marketing activity ...
marketing budget, through a TV campaign. Using its "Why Compromise?" strapline, unveiled in October ...
networks. It will handle all of the brand s integrated advertising on a global level, including TV, digital ... global basis. The brand has previously used an in-house marketing team to create the majority of its ... has recently placed greater emphasis on its digital marketing activity and, last month, rolled out a ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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