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Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

ITV poaches Channel 4's creative chief Phil Lind

21 May 2012 | by Maisie McCabe

Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group ...

Ogilvy acquires stake in Myanmar's leading agency

21 May 2012 | by Campaign Asia-Pacific

as it looks to establish a presence in the market....Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency. It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said ... , it was the most prosperous country in South-East Asia. It's highly unusual for a new market of this potential ...

Safestore launches first ever TV ad

21 May 2012 | by Sara Kimberley

. Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year ...

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

and Twitter. Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ... the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

18 May 2012 | by Maisie McCabe

Marketers should wrestle back some of the power from finance departments because the outcomes you...that in the past many chief executives were former marketers but today 70% of chief executives are former finance ... that has been taken over by the marketing department, while a penguin is an albatross that has been taken ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

B&Q calls direct marketing review

17 May 2012 | by Sara Kimberley

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...

Saatchis recruits Lawlan to boost digital planning offer

17 May 2012 | by Anne Cassidy

Groves, from its sister agency Fallon, as the director of integration....and Dare, and is a former director of integrated strategy at DLKW. The appointments are part of a move ... . Groves joined Fallon in 2010 as the director of digital and integration. He was previously the director ...

PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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