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of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
marketing activity for its Elastoplast brand.
market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ...
not trust a brand, particularly in the context of a product marketed as suitable for sensitive skin ...
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
Razorfish, which pitched against undisclosed agencies, will assist with strategy and the launch of new markets and products for both brands. The agency already handles Unilever brands Axe, Lipton, Rexona and Signal. In March, Unilever chief marketing officer Keith Weed said the company was looking ...
The ad, created by Euro RSCG London, will run on Channel Five for six months. It has been created to support the launch of a new product, Vanish Powerpowder, and is part of a 2.1m marketing ... Gaa, marketing director, RB UK, said: "RB is always looking for refreshing, quirky approaches ...
brand is considering ditching its global strategy in favour of a local market-by-market approach. The pitch is being led by Sucheta Govil, global marketing director for AkzoNobel. The process is being ... out to agencies and the Dulux marketing team is in the process of defining how the pitch is run ...
Jorgen Bartsch, Unilever s VP global marketing services, is leading the initiative, which will involve building a 15-strong internal team to manage the relationships. Bartsch stressed that Unilever ... Unilever haven t explained why they are doing this and until they do, it is the open market that serves ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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