Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
C4's Undateables campaign attracts 20 complaints
10 Apr 2012 | by Maisie McCabe
of challenging condition, and charts their quest to find love. "Both the marketing campaign and the programme ... . "Everyone featured in the marketing campaign saw posters before they went up and was happy to be included ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...
Krispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
?", and "Accidentally replied to all?" Katie De Souza, head of marketing at Krispy Kreme UK, said the campaign ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum...wrapper that dissolves during the dishwasher cycle. Stefan Gaa, marketing director at RB UK, claimed ...
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...
Sky Sports to unleash major campaign for new F1 channel
16 Feb 2012 | by Maisie McCabe
at Brothers and Sisters and Barry Skolnick at Sky. Corin Dimopoulos, director of sports and news marketing ...
Absolute Radio updates Faces For Radio campaign
31 Jan 2012 | by Maisie McCabe
, marketing director at Absolute Radio, said: "The 'now playing' feature is designed to demonstrate ...
The Year Ahead for ... Outdoor
12 Jan 2012 | by James Copley
the medium, emphasise its strengths and integrate it firmly into brand strategies where digital engagement ... as sites become capable of integrating more fully with social media, mobile and online display, retail ... they have always done. In 2012, I believe brands and agencies will begin to integrate these opportunities ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
