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The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots ...
in global markets. BBH also created a digital teaser campaign for Lynx Attract, coinciding ...
Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser...(ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ... a centre of marketing excellence. But with the shift in global ad spend to emerging markets, we ...
Clodagh Ward as its marketing director. A month later, the brand overhauled its packaging and launched new ...
launched a direct and digital marketing campaign to find an unknown voice to sing a remake of the song ...
Benckiser is successfully putting some sex into its marketing. John Tylee reports....Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last ... has to help plot the marketing strategies not only for some of the most familiar names found in every ... ". Gaa's good vibrations result from the fact that Durex isn't only a brand that can be integrated well ...
-street pharmaceutical stores in selected markets. In the UK, the review also includes the 1 million media planning ... marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...
not trust a brand, particularly in the context of a product marketed as suitable for sensitive skin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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