Benckiser is successfully putting some sex into its marketing. John Tylee reports....Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last ... has to help plot the marketing strategies not only for some of the most familiar names found in every ... ". Gaa's good vibrations result from the fact that Durex isn't only a brand that can be integrated well ...
-street pharmaceutical stores in selected markets. In the UK, the review also includes the 1 million media planning ... marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...
market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand ...
programme" surrounding erectile dysfunction. Advertising rules in the UK and some other European markets ... the counter later this year. Digital and direct marketing activity for Viagra in Europe is currently ...
scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ... operates more than 9,000 stores in 33 markets worldwide. AS Watson already has more than 35 million ...
, marketing director at Mentholatum, said: "As a result of our 2011 market plans, we want to ensure all brand ... some fantastic brands in its portfolio, with really diverse and interesting markets to target. It is a ... to launch new consumer healthcare products into the UK market in the coming year. ...
. The company, which has a strong international presence, but a relatively small spend in the UK market, had ... is budgeted for the US market. Although the company owns some consumer brands, including Nature s Own ...
and Savlon, currently uses specialist healthcare agencies for the majority of its marketing, but this latest ...
the brand a new positioning. GSK has appointed the agency as it bids to introduce an integrated approach ...
markets" around the world. At the time of the announcement of the review, Heribert Voss, president ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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