26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
09 Feb 2012
| by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK..., the company's sales and marketing director, is expected to oversee the review, having joined the company in 2010 from its rival Papa John's, where he was the director of marketing.
The search for an agency ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
12 Jan 2012
| by Sara Kimberley
Burger King has called a review of its direct marketing account....follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May ...
20 Sep 2011
| by Staff
featuring cnn.com and cnngo.com.
The new marketing initiative is due to the growing number of self ...
01 Sep 2011
| by Laurence Green
, importance to marketeers: a culture that still lionises great product and great service.
Right now, New ...
18 Aug 2011
| by Anne Cassidy
McDonald s marketing director Jo Blundell, who joined Burger King in May, kicked off in April.
UK and US ...
09 Jun 2011
| by Sara Kimberley
, including the promotional marketing agency The Kitchen London.
Clare Starling, the Wimpy UK marketing ...
25 Apr 2011
| by Ed Owen
the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...
and creativity in handling the various markets," he said.
Domino's launched a Reggae Reggae Sauce pizza ...
10 Feb 2011
| by Sara Kimberley
activation and sponsorship.
The restaurant group works with a number of other agencies in local markets ...
in one of its ads.
Jo Webster, the McDonald's UK head of marketing, said: "It is important ...
for local market variations." ...
21 Jan 2011
, the company had never thought it necessary to communicate with its market other than through its advertising ...
."
Vermont knew action had to be taken - and fast. The entire marketing team and some directors were pulled ...
reminder of how vulnerable McCain's marketing plans are to supplies of its raw material.
It ...