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AmEx campaign by Digitas and CP&B lands top Facebook Studio award

27 Feb 2012 | by Ian Darby

differences in the way various markets use Facebook? Not really because the best campaigns all did the same things. They understood smart marketing, told great stories and used Facebook to its best. Based ...

TfL excludes payday loan companies from big money sponsorships

09 Jan 2012 | by Maisie McCabe

reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...

Barclaycard introduces new strapline in Christmas campaign

14 Nov 2011 | by Sara Kimberley

the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing ...

American Express pitches philosophy in new TV ad

08 Nov 2010 | by Daniel Farey-Jones

is by Mindshare. The campaign runs in five markets: the UK, Mexico, Canada, Australia and Argentina. ...

SFW and Vizeum scoop credit brief

12 Aug 2010 | by Katherine Levy

and Vizeum to its integrated creative and media accounts.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ... of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ... promising routes to end world hunger. Duflo has discovered what most direct marketers instinctively ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Don't look now, but the wheels for the next era for digital marketing are already in motion. A ... Graph, a new suite of application programming interfaces and tools that enable brands to integrate ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

). Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ... 's going to gain traction and spawn the birth of the next big thing (I know it's not marketing but "Charlie ... ? It sounds a whole lot like "integration" to us. Which is why we're not planning to throw the baby out ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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