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Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
LV=, the insurance brand, is holding a review of its digital marketing account, currently held...The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ... activity. The review follows Amanda Walker's recent appointment as the marketing director across ...
across affiliate marketing, social media, analytics, paid and natural search as well as conversation ... insight will help us achieve our results by adding an edge to our overall marketing mix throughout the digital marketing space." Ben Wood, managing director of iProspect, said: "This win shows the depth ...
, to an end. Gocompare spots topped Marketing s poll of the most irritating ads voted for by the public ... to the advertising people and they were delighted." Nick Hall, Gocompare s head of marketing, said: "Gio is a ...
was Groundglass. Nick Hall, head of marketing at Gocompare.com, said: "This ad is definitely going to strike a ...
markets. Isabella von Mesterhazy, Petplan's head of marketing, said: "We are very excited to announce ...
£32 million integrated advertising account....retirement. Tim Pethick, the chief marketing officer of Acromas Holdings, which owns Saga, said: "Being ... , insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity last year, with the majority of its spent dedicated to direct marketing and press activity. ...
, Impression, Information and Integration). RadioGauge also confidentially compares the difference in brand ... best performing radio ads really demonstrate the importance of creative integration. Whether ... his hands on the number-one spot. Compare The Market have truly brought their brand alive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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