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The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...
in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
the quintessentially English sense of humour". Darren Morris, marketing director, added: " The key job of 'Fan ...
Jack flag and diamonds. Zoe Howorth, market activation director, Coca-Cola GB, said: "As a ...
success. AB InBev, the maker of Budweiser, said it was fully committed to the responsible marketing ...
. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed by Jon Greenhalgh. Debs Carter, marketing director at WKD, said: "There is often a lot of expectation ... of the higher-spending brands." Big Communications is part of Mission Marketing Group and is based ...
Work Club to handle the digital marketing activity....the 18- to 35-year-old market, the key demographic for the brand. Strongbow introduced the Gold branding in February 2007 to target the overseas market. It is currently only available in Italy ... of the drink. Heineken is significantly stepping up its digital marketing and recently signed a major ad ...
months from April. Dom South, marketing director of Greene King, said, "North Star have a proven track ...
W+K won the account after a pitch that kicked off last month. It will develop an integrated campaign beginning in the brand's home market of Poland, and will develop a range of multimedia assets ... and Woodford Reserve bourbon. Kris Sirchio, the chief marketing officer at Brown-Forman, said: "We ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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