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of an integrated campaign designed to help the classic brand resonate with younger teenagers....prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...
marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
), has been integrated into Bing maps' Streetview to give it a rich web experience. Lowe Brindfors ... marketing after an increase in spend of 15% in 2011. As part of its digital drive, Unilever rolled out a ...
as it looks to streamline and refine its marketing offering. Most recently, Kraft appointed Mother ...
?", and "Accidentally replied to all?" Katie De Souza, head of marketing at Krispy Kreme UK, said the campaign ...
The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies. The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...
marketing activity....of the company's marketing spend was dedicated to direct marketing campaigns centred on its Chocolate Tasting ...
A contest between six direct marketing creative directors to champion their favourite piece...in sales. Evangelou said: "This is more than direct marketing. There was no call to action there, but a ...
manufacturer in Turin, now markets brands including Ferrero Rocher, Nutella hazelnut spread, Kinder Surprise ...
Cadbury's has launched a £2.8m integrated campaign for Twirl Bites, which includes the chocolate...twist. Jane Furze, Cadbury's My Daily Treat marketing manager, said: "As this is our first above ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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