Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
", in an integrated campaign supporting its sponsorship of Euro 2012.
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
entertainment news, popular culture and content at www.pepsipulse.com . Pepsi will integrate a series ... , chief marketing officer at Pepsi Beverages Company, said: "Pepsi has a rich history of inspiring fans ...
Pepsi consolidates UK media into OMD
19 Apr 2012 | by Maisie McCabe
for it in some Asian markets including India. The UK media consolidation follows last week's news that Pepsi ...
Schweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Jack flag and diamonds. Zoe Howorth, market activation director, Coca-Cola GB, said: "As a ...
Fanta readies 'chase the taste' campaign
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
. The winning teens will have the chance to throw a party at the house during their stay. Zoe Howorth, market ...
Twinings to build on Gets You Back To You campaign
29 Feb 2012 | by Ed Owen
for Sunday (4 March). Sean Summers, Twinings marketing director, said: "The message, that busy women ...
MEC to lead digital strategy for Volvic
23 Feb 2012 | by Maisie McCabe
Kelly Campbell Roalfe/Y R, to ensure the brand's digital activity is integrated with its overall marketing strategy. Sophie Brooks, the senior brand manager, Volvic, said: "MEC's expertise ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
will market, sell and service water products, including home water dispensers and office water coolers ... . ?Its subsidiary Virgin Drinks went on to market the cola as well as alcohol brands. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
