Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
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Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand ... an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
VCCP lands £25 million Muller ad account
03 May 2012 | by Jeremy Lee
. The marketing director, Lee Rolston, and chief executive, Gharry Eccles, left the business soon after ... . He joined from Lactalis-Nestle, where he had been the marketing director of the chilled division ...
Warburtons calls £8m ad review
19 Apr 2012 | by Jeremy Lee
split with its marketing director, Richard Hayes, who left after nearly five years. In April last year, Megan Harrison was hired in the number-two marketing role. ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
Cheestrings takes Spaghetti variant to TV
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
Unilever to launch new 'pleasure hunt' game for Magnum Infinity
03 Apr 2012 | by Sarah Shearman
), has been integrated into Bing maps' Streetview to give it a rich web experience. Lowe Brindfors ... marketing after an increase in spend of 15% in 2011. As part of its digital drive, Unilever rolled out a ...
Danone seeks shop for Actimel digital brief
29 Mar 2012 | by Sara Kimberley
up digital activity across its yoghurt drink brand as rivals such as Yakult attempt to take market ...
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
as it looks to streamline and refine its marketing offering. Most recently, Kraft appointed Mother ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
