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Rapier picks up NHS donor service DM work

10 May 2012 | by Sara Kimberley

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account....direct marketing. Abbott Mead Vickers BBDO handles brand advertising. Rapier's appointment follows a boost in NHSBT's marketing activity. Last month, the service launched a radio and online appeal ...

Govt faces calls to ban cosmetic surgery ads

26 Jan 2012 | by Our Parliamentary correspondent

"many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient". In a ...

Time to Change campaign tackles mental health awkwardness

09 Jan 2012 | by Sara Kimberley

, said: "The aim of our social marketing campaign is to use creative, innovative methods to reach our ...

Bupa rolls out 'adaptable' insurance campaign

05 Sep 2011 | by Oliver Luft

will be supported by direct marketing and digital advertising, all created by OgilvyOne. Media planning and buying has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health ... appointed OgilvyOne to handle its digital, direct marketing, experimental, print and press activity last ...

Agencies line up for Olympics legacy task

01 Sep 2011 | by Matt Williams

by the end of the month. Iain Morrison, the head of marketing and communications for GLL, will handle ... marketing at VisitBritain. The appointed agency will handle all consumer and business-to-business marketing activity for GLL, with particular focus on a large-scale campaign building on the legacy ...

Industry faces fresh attacks on food ads

01 Sep 2011 | by Our Parliamentary correspondent

second report, in the influential medical journal The Lancet , called for similar curbs on marketing ...

TV ad to encourage people to smoke outside

23 May 2011 | by Sara Kimberley

, said: "Building on previous work with Smokefree South West, we ve developed a fully integrated ...

Novartis to review $600m global media business

13 Apr 2011 | by Katherine Levy

WPP's MEC is the incumbent on the global business, including in the UK. In 2008 Novartis consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare in a global realignment. The company, which has a consumer health business that markets over ...

Alzheimer's Research appoints Mindshare Direct

25 Feb 2011 | by Sara Kimberley

. Integrated agency Domain Group currently handles the creative work for the charity. Emma Douglas, Alzheimer's Research UK, marketing and PR officer, said: "Mindshare have a wealth of digital experience ...

Agencies line up for pan-Euro Viagra ad task

27 Jan 2011 | by Matt Williams

markets do not permit the direct promotion of prescription drug brands. Pfizer does not currently have ... in European markets when required. All digital and direct marketing activity for Viagra in Europe ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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