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will be appointing a framework to handle "integrated communications". Grey revealed that the Government does not have a finite target for total annual advertising or marketing spend: "We don t have a golden number ...
, which will focus on its "social media development, social integration and brand realignment work ... marketing activity in January 2011 , said in the brief: "The contract will be awarded on the basis ...
every aspect of the Army s recruitment process, from handling the advertising, direct marketing ...
to handle the bulk of its marketing work. Last month, the body appointed MEC to a three-year contract ... , Experience Communications. The Electoral Commission was established in 2001 to help deliver integrity ...
The Cabinet Office is looking for an agency to handle an integrated marketing campaign that aims...backgrounds to be more responsible and involved in their communities. Marketing activity is expected to focus heavily on digital and social media in order to better engage with the youth market ...
along at a rather laidback pace. Marc Sands, the marketing director, is still meeting with agencies ...
could impose its will on government departments which still have big budgets and marketing expertise ... -for marketing and the role of COI. Tee had recommended centralising government marketers into "theme teams ... in their marketing staffs? Will the end of COI mean less transparency when taxpayers' money is spent? Who ...
marketing aimed at children in an attempt to head off the threat of legislation....advertisers, marketers and regulators "could be more sensitive to the concerns parents have about advertising ... and a ban on using children as "brand ambassadors" and in "peer-to-peer marketing". Lund said ... , youth marketing agencies and an academic. ...
Because my answer is invariably: build a prototype and see what people think, and that just leads to more questions. There seems to be a deep resistance to prototyping in marketing culture and I've never really been sure why. We do A/B tests all the time, we make animatics, do sketches and launch ...
s group marketing director Chris MacLeod, who was promoted to the role in April last year, is handling ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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