Search results for Integrated Marketing

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How is cinema meeting the digital challenge?

to find a way of connecting film to consumers off-site. Social integration is required by generating more ...

PictureBox seeks CRM agency

The company is approaching a number of agencies directly for the business as it hopes to increase the number of loyal customers. The review is being handled by Matt Snead, marketing director, Branded On Demand Services at NBC Universal. It is understood that the appointed agency will be PictureBox ...

The Year Ahead for ... Cinema

to the share of cinema advertising space, Digital Cinema Media and Pearl Dean have the market firmly ... and Pearl Dean develop adserving. As this grows, a later market will operate and this will drive revenue ...

Review of the year 2011: in with the new and out with the old

market could take great satisfaction from the demise of News of the World. The loss of a newspaper ... revision in marketing budgets in more than a year. However, this was tempered by the finding that business confidence among advertisers had hit a two-and-a-half-year low, with marketing executives pessimistic about ...

Hornby brings out first TV ad in three years

, including 'Hugo', 'Happy Feet 2', 'Puss In Boots' and 'Alvin The Chipmunks'. Nat Southworth, marketing ...

Guardian mulls US cinema campaign

executives consider the US market to be. Central to the make-up of the campaign will be showcasing ... affluent English-speaking market. A Guardian spokesperson said: "We will be looking at a wide range ...

Disney seeks agency for 2012 movie launches

A number of agencies have been contacted by the company about the work. Disney currently uses several agencies on a project basis, including Iris, Brothers and Sisters, and The Communications Agency. It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance ...

JLS on the run in latest O2 Priority Tickets campaign

meet-and-greet opportunity with the band. Sally Cowdry, marketing and consumer director at O2, said ...

Big Brother product placement deal for horror film

August), an integrated ad campaign, negotiated by Aegis Media's Carat, will promote the competition ...

Coke launches cinema Future Flames ad

running with a torch across the UK, as part of its Olympic torch relay marketing activity....is using a mixture of musicians and athletes to target young customers in its integrated campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.