03 May 2012
to find a way of connecting film to consumers off-site. Social integration is required by generating more ...
20 Jan 2012
| by Sara Kimberley
The company is approaching a number of agencies directly for the business as it hopes to increase the number of loyal customers. The review is being handled by Matt Snead, marketing director, Branded On Demand Services at NBC Universal.
It is understood that the appointed agency will be PictureBox ...
12 Jan 2012
| by Simon Willis
to the share of cinema advertising space, Digital Cinema Media and Pearl Dean have the market firmly ...
and Pearl Dean develop adserving. As this grows, a later market will operate and this will drive revenue ...
15 Dec 2011
market could take great satisfaction from the demise of News of the World. The loss of a newspaper ...
revision in marketing budgets in more than a year. However, this was tempered by the finding that business confidence among advertisers had hit a two-and-a-half-year low, with marketing executives pessimistic about ...
12 Dec 2011
| by Sara Kimberley
, including 'Hugo', 'Happy Feet 2', 'Puss In Boots' and 'Alvin The Chipmunks'.
Nat Southworth, marketing ...
22 Nov 2011
| by John Reynolds
executives consider the US market to be.
Central to the make-up of the campaign will be showcasing ...
affluent English-speaking market.
A Guardian spokesperson said: "We will be looking at a wide range ...
22 Sep 2011
| by Matt Williams
A number of agencies have been contacted by the company about the work.
Disney currently uses several agencies on a project basis, including Iris, Brothers and Sisters, and The Communications Agency.
It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance ...
02 Sep 2011
| by Daniel Farey-Jones
meet-and-greet opportunity with the band.
Sally Cowdry, marketing and consumer director at O2, said ...
19 Aug 2011
| by Maisie McCabe
August), an integrated ad campaign, negotiated by Aegis Media's Carat, will promote the competition ...
17 Jun 2011
| by John Reynolds
running with a torch across the UK, as part of its Olympic torch relay marketing activity....is using a mixture of musicians and athletes to target young customers in its integrated campaign ...