How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
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Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
whether people will use Shazam if it does not integrate into other apps people are using during TV shows ... says. "Neither seems a good way of doing it. It would be much better to be integrated into a programme app or an EPG app." For now, Fisher won't be drawn on whether Shazam will integrate its ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
speculation that may drag stock markets into disrepute. Last week, it was instructive, however, to discover ... , still believes that Facebook will play a large part in its future marketing plans - and, indeed, the car ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Wickes rolls out first social media campaign
18 May 2012 | by Sarah Shearman
and Twitter. Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ... the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
Lifeline: Yahoo!
17 May 2012
January 2009: When Jerry Yang, the founder and chief executive of Yahoo!, is invited to reclaim a back-room role, its board plots for a new leader to come in and increase market share. The company plumps for the former cocktail waitress Carol Bartz. September 2011: But there's embarrassment all ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
