17 May 2012
| by Nick Batten
of Future's digital editions and its global reach. However, he asked: "As print markets decline ...
the changes in the market blow your business model apart?"
5. Kevin Hand, the chairman of the PPA, summed ...
of these magazines are those who can afford devices such as iPads and Android tablets.- H Bauer, which produces mass-market ...
29 Mar 2012
| by Nick Batten
The title, which is Bauer s first new publication since it launched Outdoor Fitness in July 2010, is due for release on 18 April.
Marketed as a "haven from the pressures of modern living", the 164-page magazine will have a print circulation of 170,000 and a coverprice of 3.90.
The bi ...
01 Mar 2012
by taking over a brand in a competitive market that has suffered countless consecutive periods of decline ...
, originally a French title, launched in a relatively uncluttered UK market where there was the opportunity ...
for the IPC monthly to maintain the market share it once enjoyed. It explains Marie Claire's steady ...
24 Feb 2012
| by Maisie McCabe
and digital.
As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ...
Lines in the UK.
"With our integrated capabilities, we are perfectly positioned to create a dynamic ...
21 Feb 2012
| by Nick Batten
have with their audiences through Bauer's influential brands."
Stephen Gater, consumer marketing ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
the company s rich and sustainable marketing alliances" and to better position core assets, and their digital marketing extensions, within "today s global marketplace".
News Corp recently struck a global partnership ...
television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...
07 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Inman.
Jessica Reading, director of marketing and user experience, LateRooms.com said: "We understand ...
19 Jan 2012
| by Katherine Levy
in the direct marketing department at CIA at just 23, it was not uncommon for her to sleep in the office as she ...
12 Jan 2012
| by Vanessa Doyle
that we got to the end of 2011 without many casualties in the magazine market and I can't believe ...
is for publishers to do some serious work on their agency marketing, rather than being inward-facing. Cost ...
their brands to our clients (especially since the demise of the Professional Publishers Association marketing ...
05 Jan 2012
| by Daniel Farey-Jones
and direct response work.
Saga Group awarded VCCP its 32m integrated advertising account following ...