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Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote

The rise of ad sales spells new era at Microsoft

26 Jan 2012 | by Jeremy Lee

to the market and emphasising how the whole area of the connected living room and mobile will change people ...

The Year Ahead for ... Mobile

12 Jan 2012 | by Stefan Bardega

four years, sewing up half of the smartphone market and likely to hit 60 per cent by the end of 2012 ... will see executions that integrate voice, motion and touch to connect with audiences in new, more impactful ...

118 118 launches fleet of free cabs for London revellers

14 Dec 2011 | by Sara Kimberley

buying is being handled by Zenithmedia. The drive is part of a wider marketing campaign from 118 118 ...

Mobile evangelist happy to upgrade his contract

27 Oct 2011 | by Alasdair Reid

After enjoying success at O2, Shaun Gregory is set to explore new media and new markets...together all European markets and another covering Latin America. It has also created Telefonica Digital, a ... 's there - and for me personally, taking my skills and adapting them to new markets." And he concludes: "I ...

Vexed Digital acquires mobile specialist Future Platforms

14 Oct 2011 | by Matt Williams

and ensure we have the right blend of skills to meet the needs of the market. We look forward to forming a ...

HTC kicks off £100m hunt for lead global agency

13 Oct 2011 | by Anne Cassidy

business as it looks to increase marketing support for its products....The winning agency will become HTC s global creative and strategic lead across all markets ... . The digital shop Profero and the integrated agency Momentum are also on HTC s pan-European roster ... to be the global brand agency for HTC. HTC, which is aiming to steal market share from rivals such as Apple ...

What is technology's role in out-of-home media?

22 Sep 2011 | by Nigel Clarkson and Rebecca Bainbridge

NIGEL CLARKSON SALES AND MARKETING DIRECTOR, PRIMESIGHT - Increasingly, there are opportunities to interact with a traditional poster; what are some of the best examples? Out-of-home now has a catalogue of really clever interactions with a poster. Cadbury's Creme Egg used a touchscreen game ...

Absolut invites consumers to make art via app

19 Sep 2011 | by Daniel Farey-Jones

, global marketing director at The Absolut Company, said: "The Absolut Blank app is both highly innovative ...

England Rugby stars to feature in 02 ad

24 Aug 2011 | by Oliver Luft

.co.uk and Sport magazine. Sally Cowdry, marketing and consumer director for O2, said: "'Get up for England ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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