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Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote

ASA bans Budweiser radio ad for linking alcohol to sexual success

11 Apr 2012 | by John Reynolds

success. AB InBev, the maker of Budweiser, said it was fully committed to the responsible marketing ...

PG Tips launches Easter ad

05 Apr 2012 | by Sara Kimberley

range' in unison with the eaglets. The TV ad will be supported by print and radio, customer marketing ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

24 Feb 2012 | by Maisie McCabe

and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

the company s rich and sustainable marketing alliances" and to better position core assets, and their digital marketing extensions, within "today s global marketplace". News Corp recently struck a global partnership ... television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...

Warburtons launches £8.2m breakfast campaign

14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Warburtons, the bakery brand, is launching an £8.2m marketing campaign created by Rainey Kelly...-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ... 's also the nation's best-tasting bread." Last week, Warburtons parted company with its marketing ...

Absolute Radio updates Faces For Radio campaign

31 Jan 2012 | by Maisie McCabe

, marketing director at Absolute Radio, said: "The 'now playing' feature is designed to demonstrate ...

The Year Ahead for ... Radio

12 Jan 2012 | by John Ryan

of marketeers and media professionals coming through - so I'd like to see more and more of this in 2012 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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