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Coca-Cola unleashes the 'super fan' for Euro 2012 activity

", in an integrated campaign supporting its sponsorship of Euro 2012.

Vodafone hunts agency for global sponsorship pitch

It has held initial meetings with media, sponsorship and integrated agencies in a process that is being handled by Creativebrief. The chosen agency will be charged with helping to find an opportunity ... large sponsorship portfolio across the group. We regularly keep in touch with market developments ...

Ad watchdog upholds complaint against BSkyB

of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...

Kitcatt Nohr Digitas wins Puma Social

and Syrup New York. Terence Parris, the head of marketing for Puma Teamsport, said: "We were really ...

Sky Sports to unleash major campaign for new F1 channel

at Brothers and Sisters and Barry Skolnick at Sky. Corin Dimopoulos, director of sports and news marketing ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

the company s rich and sustainable marketing alliances" and to better position core assets, and their digital marketing extensions, within "today s global marketplace". News Corp recently struck a global partnership ... television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...

Man City teases fans with 'Spot-the-Balotelli' campaign

FanCam. Julian Pate, head of marketing for Manchester City, said: "The idea was to engage fans ... football clubs to embrace digital marketing to drive a deeper connection with fans include Tottenham ...

Asics appoints 180 Amsterdam as global ad agency

, the senior general manager, global sales and marketing division, at Asics, said: "180 really understands ...

Budweiser signs up Sam Allardyce and Ian Holloway for radio ad

marketing director at Budweiser, said: "As lead partner of The FA Cup, Budweiser is committed to promoting ...

Asics kicks off £50m global pitch

and financial" differences. Recent marketing activity for Asics includes a global campaign, with the tagline ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.