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Nokia in Hollyoaks placement deal

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Justin Sampson takes chief executive role at Barb

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

'Suck our guts out' Frubes ad escapes ASA ban

to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...

Irn Bru says hello to 'Fanny' in latest ad

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

ITV poaches Channel 4's creative chief Phil Lind

Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

", in an integrated campaign supporting its sponsorship of Euro 2012.

Brother targets small businesses with Channel 4 sponsorship

The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... -term partner for the UK's growing businesses." Joanna Williams, head of marketing for Brother UK, said ... market with "engaging, standout campaigns, that demonstrate how we can support the fantastic ambition we ...

Carlsberg launches star-studded football-focused ad

the quintessentially English sense of humour". Darren Morris, marketing director, added: " The key job of 'Fan ...

ITV charges a premium for Britain's Got Talent ad spots

was in line with the market. The broadcaster indicated that it expects to outperform a "broadly flat" TV ad market in the first half of the year with a 3 per cent year-on-year rise, based on a flat April ...

Schwarzkopf signs as headline Big Brother sponsor

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.