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Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...

Boots kicks off pitch for digital business

03 May 2012 | by Anne Cassidy

The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...

The Red Brick Road pulls out of £110 million Tesco pitch

27 Apr 2012 | by Ian Darby

strong, integrated and independent agency. As Tesco was our founding client and some of our people have ...

Tesco reviews £110m advertising account

11 Apr 2012 | by Anne Cassidy

the coming year. Matt Atkinson, the Tesco group marketing and digital officer who arrived from Tesco ... part of our marketing work. During the time we have worked with The Red Brick Road, the way brands ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

04 Apr 2012 | by Daniel Farey-Jones

In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...

Agencies line up for Asda CRM business

08 Mar 2012 | by Anne Cassidy

Asda is reviewing its customer relationship marketing and experiential activity....The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

but this dropped to just 5% of people in the UK. Cox said developing markets have more of an attachment ... look at developed markets this drops to 12%." Presenting to more than 150 executives from ...

Co-op calls £50m agency roster review

19 Jan 2012 | by Anne Cassidy

. In January last year, the Co-op appointed the former MasterCard and John Lewis marketer Gill Barr as its group marketing director. Eleven of the Manchester-based Co-op s 14 roster agencies are based ... marketing strategy, we ve begun a wide-ranging review of our marketing communications roster to ensure ...

Who'll be serving a turkey for Christmas?

01 Dec 2011

giant. Morrisons builds a new open-air market in the snow fronted by the monotone Freddie. A cameo ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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