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Ikea turns to Pinterest for first Indian-inspired range

Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...

BMB wins pitch for notonthehighstreet.com

and Sophie Cornish, and wants to ramp up its marketing activity, increasing its adspend to more than 1 ... designers and manufacturers. Mark Hodson, the chief marketing officer of notonthehighstreet.com, said ...

Creature picks up Moo.com business

of marketing, said: "We were looking for a young, entrepreneurial agency that reflected both the dynamism ...

M&S and Sainsbury's buck consumers' indifference to brands

but this dropped to just 5% of people in the UK. Cox said developing markets have more of an attachment ... look at developed markets this drops to 12%." Presenting to more than 150 executives from ...

EBay returns to TV after five-year break

Schirmeister, eBay's vice-president of marketing for Europe, said: "In the past few years, eBay has changed. It ...

Moo.com kicks off advertising review

The personalised business card and printing company's head of marketing, Paul Lewis, and its chief revenue officer, Lisa Rodwell, are understood to be handling the review and approaching agencies directly. The review follows Moo.com's recent tie-up with Facebook to create Facebook Cards, which enables users ...

Specsavers launches £39m media contest

. The process is being led by the global marketing director, Richard Holmes, and the marketing director, Tim ...

Hundreds of Mumsnet and Facebook users slam Littlewoods Christmas campaign

, Marketing reported that Littlewoods was removing negative comments about the ad from its Facebook page ...

Glue Isobar picks up Auto Trader account

The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which is expected to see an increased focus on digital activity, as it aims to cement itself as the UK's leading ...

BBH to take over ASOS ad account

The company previously worked with Mother, but that relationship came to an end in autumn last year. BBH will now work on a campaign for the brand after a process that was overseen by Claire Dobbie, the brand's marketing director. The retailer does not operate on a retained agency basis ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.