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Publicis Chemistry picks up Everything Everywhere brief

£50 million direct marketing business into Publicis Chemistry....without a pitch. The company is part of a mobile consortium that is looking at marketing a new payment ...

BlackBerry hails people of action in global campaign

Messenger, which allows the sharing of music. Cartoon imagery is integrated into the execution that ends ... ?". Sarah Probert, senior director of brand marketing and communication at Research In Motion, said: "Our ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

Marketing spend to increase in 2012, indicates survey

A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...

Kaspersky hands global ad account to McCann London

. Kaspersky has its headquarters in Moscow, with 29 regional offices in markets including the UK, Australia ...

Intel pushes Ultrabook with biggest campaign for a decade

product. Frances Ashcroft, UK Ireland consumer marketing manager at Intel, said: "Instead of talking ...

TalkTalk seeks agency for YouView task

on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief at Kelkoo, has been installed as the interim head of marketing at YouView. This follows the closure of YouView's marketing department last October. Adam Eve, which was appointed in late 2010, is expected ...

BETC London wins global project for Samsung Smart TV

in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...

Mother beats two to win HTC global advertising business

markets. The brand will continue to retain its regional agency relationships, including Deutsch LA ... 's vice-president of global marketing, said: "We have very big plans for 2012, and beyond, to drive ...

Tesco kicks off Blinkbox pitch

Its aim is to integrate the branding of Blinkbox with its own communications as the service takes on rivals such as Netflix and the Amazon-owned LoveFilm. Blinkbox has contacted agencies inviting them ... at the integration of the branding of Blinkbox." Tesco bought an 80 per cent stake in the company in April last ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.