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Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...

EDF unveils zoetrope campaign for Thank Yous push

11 May 2012 | by Matthew Chapman

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated

TalkTalk seeks agency for YouView task

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief at Kelkoo, has been installed as the interim head of marketing at YouView. This follows the closure of YouView's marketing department last October. Adam Eve, which was appointed in late 2010, is expected ...

Npower kicks off £9 million creative and media review

26 Apr 2012 | by Anne Cassidy

advertising, direct marketing and online, in 2009 after a roster review. However, its recent work has mainly ... as the director of customer marketing, is handling the review. She joined npower with a mandate to "rebuild trust ...

RAC kicks off £7 million pitch

19 Apr 2012 | by Anne Cassidy

. The RAC moved its business into Rapier, which already handled the company s digital and direct marketing ...

EDF introduces new character as part of Feel Better Energy activity

03 Apr 2012 | by Sarah Shearman

. The production company was Somesuch and Co. EDF is currently reviewing its direct marketing business , while ...

BT Business appoints Now to ad account

03 Apr 2012 | by Sara Kimberley

information and communications technology market for small and medium-sized businesses, through advertising ... appointed to the 47m Vodafone business in August. Nick Ratcliffe, marketing director at BT Business ...

ADT Security launches ad agency search

29 Mar 2012 | by Jeremy Lee

The UK s biggest security company has most recently worked with Abbott Mead Vickers BBDO, which was appointed to the business in 2006 after a three-way pitch. AMV was responsible for creating an integrated DRTV campaign for ADT Security Services but claims that it no longer works with the company. However ...

How adland is turning campaigns into content

01 Mar 2012

this without fanfare because I wanted the site to be discovered and not promoted. Our marketing campaign was 75 worth of button badges from Better Badges. Thankfully, the content has all marketed itself ... of Sabotage Times. PUBLISH OR PERISH Matt Groves, director of integration, SSF Group Advertising ...

Huawei appoints BBH to its global advertising

24 Feb 2012 | by Anne Cassidy

BBH will work on an integrated campaign to launch two new products for the brand in two key markets ... on the UK, China, Japan, Europe and North American markets. Huawei is currently gearing up to roll out a UK marketing push for its consumer mobile and tablet products, as it seeks to establish itself ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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