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Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have...criteria are clients looking for? Integration, evaluation and content creation are just three ... across the client's business, and that means in some cases we are also agents of internal integration ... of creative and digital agencies? The desire and drive for agency integration is as strong as ever from a ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

whether people will use Shazam if it does not integrate into other apps people are using during TV shows ... says. "Neither seems a good way of doing it. It would be much better to be integrated into a programme app or an EPG app." For now, Fisher won't be drawn on whether Shazam will integrate its ...

Things we like

31 May 2012

intruded on by tea-swilling giants. According to Adrian Mooney, the vice-president of marketing EMEA ... differentiate" Tetley in the crowded hot-beverages market. We just hope those nostalgic little Tea Folk don ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

. That's an understandable addition to a marketing plan. But that's not how people use Facebook ...

Is outdoor trading dated?

31 May 2012

cent of all the outdoor pounds received. So, in contrast to more fragmented commercial markets ... move to something resembling the newspaper market. Some sites will still have a price premium - even ...

All about ... Newsworks

31 May 2012

So, farewell, the Newspaper Marketing Agency - and hello Newsworks. At first sight, the new handle features too many Ws in close proximity to be an aesthetically appealing proposition. But we will all get used to it sooner than we think. At least we've been spared the efforts of the sorts of branding gurus ...

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