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National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...

Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 2012

that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves ... manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ... of photography: Paul McGeiver Senior digital designer: Piper Darley Head of integrated production: Sally ...

Where are the Jubilee commercials?

24 May 2012

, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration organisers really understanding the commercial potential. The boss of one marketing agency says he ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ...

Safestore launches first ever TV ad

21 May 2012 | by Sara Kimberley

. Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year ...

The Advocates - Parslow planning to electrify the UK car market

17 May 2012

John Parslow, the Nissan UK marketing chief, cannot afford to take his foot off the accelerator ... -so-small matter of establishing the Nissan Leaf, the first mass-market 100 per cent electric car, and convincing ... will be electric. "Our marketing communications has got a big job to step up to," Parslow declares. You can ...

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