MAA survey shows agency salary bounceback after 2011 plunge
16 May 2012 | by Matthew Chapman
increase in wages, according to Marketing Agencies Association research.
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
