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the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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