DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
warehouse, using the strapline "Tough. Beautiful. Polo." Rod McLeod, head of marketing at Volkswagen ...
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SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
picked up the 32 million integrated Saga account after an internal review. Saga had previously worked ... s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
