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Beiersdorf kicks off £110m pan-Euro media review

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Liam Gallagher's Pretty Green brand hires Holler

Holler will be responsible for expanding the brand by repositioning it in the market, with the aim of attracting new customers as well as retaining existing ones. The agency, which is part of Leo Burnett Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.