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MEDIA: FORUM; Has the new Rajar system dented radio integrity?

in that direction and things could get worse if the BBC decides that Rajar s integrity has been damaged so badly ...

NEWS: Ex-Telegraph group marketing director takes M&A position

David Pugh, the former marketing director of the Telegraph group, has joined the poster contractor...David Pugh, the former marketing director of the Telegraph group, has joined the poster ... -strong marketing department will report to him. Colm O Cuilleanain, the chief executive of M Cuilleanain ... needs to take a more aggressive position in the coming year to keep its market share. ...

NEWS: Sega Amusements to begin search for agency in new year

search following the appointment of its first head of marketing....search following the appointment of its first head of marketing. James Bidwell, who joined from ... at London s Trocadero Centre next summer with an estimated marketing budget of pounds 1 to pounds 2 ... is responsible for developing marketing strategy in the UK and overseeing its subsequent spread through ...

The highs and lows of 1995’

Morley Marketing sold out and Ivana and Donald got together for a pizza...Vodka...Don White of pneumonia...Kevin Morley Marketing sells to Lintas...Redwing Films closes down ...

NEWS: DMB&B and BBJ scoop Littlewoods joint prize

strategy for Littlewoods which integrates advertising for the three divisions. Although DMB ... our business performance, he added. Littlewoods share of the soft-gambling market has come ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...

MEDIA: MEDIA CHOICE

article on the small-car market. The VW Polo came top in the magazine s ranking of small cars and the ad...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top Gear article on the small-car market. The VW Polo came top in the magazine s ranking of small cars ...

INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client...to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client ...

NEWS: Helen Jones to quit Lintas as Cracknell denies media split

November). Helen has made communications planning an integral part of agency thinking and we wish ...

CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

-old toilet paper-to-snacks marketing professional is firmly at the top end. Carlsberg-Tetley, in fact ... was the drawcard that first pulled Wright into the booze world. The beer market is changing so rapidly, he enthuses. It s a great challenge to bring grocery marketing techniques into it ...

NEWS: Dulux launches dollars 50m global pitch

s retail marketing manager, Kitty Hulme. The ultimate decision will come down to Hulme and ICI Paints ... and Ireland, and in several other markets across Europe. The two-way pitch effectively means ... Dulux dog being rolled out worldwide. In the US, Dulux is marketed under the name Glidden, although ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.