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INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

Times. Not only do they have the pink one online, with its business news and world stock market ... are awful. They really need to excite, integrate and reward. Commercial Union s site does just this. Moreover, it is also fully integrated with the client s broader communications activities, using ...

INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client...to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

involved with our marketing. This provides them with another way of doing that. Tango s direct ... : Interactivity is now integral to everything we do. The presence of a planner in the project team meant ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

to determine audience delivery. CPT is a very conventional way of assessing mass markets, and people have yet to prove that they can sell mass-market products on the Internet, Ogilvy and Mather s new ... Preston, information technology and marketing director of Yearling Communications, which publishes ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

Sullivan, the marketing director of Planet Internet, said it would be advertising in new ...

NEWS: HOTLINE

Devito Hockney, Maher Bird Associates and Lansdown Conquest. The service will be marketed direct to end...Day Devito Hockney, Maher Bird Associates and Lansdown Conquest. The service will be marketed ... in the battle for the Times s advertising account. Toby Constantine, the marketing director of Times ...

NEWS: CST puts Lego on to computer with new screen-savers idea

with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media consultancy...Lego UK is to become one of the first UK companies to advertise on a computer screen saver with an ad put together by Screensavers Ltd, a subsidiary of the independent marketing and media ... Watson, a design and marketing services company. Earlier this year Guinness claimed ...

NEWS: Impact lands pan-Euro Online launch

Publishing, which was launched last year to produce CD-Rom packages for a mass-market audience ... Online s sales and marketing director, said that Impact FCA had been chosen because ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.