15 Dec 1995
| by PAUL WOOLMINGTON
Times. Not only do they have the pink one online, with its business
news and world stock market ...
are awful. They really need to excite, integrate and
reward.
Commercial Union s site does just this. Moreover, it is also fully
integrated with the client s broader communications activities, using ...
15 Dec 1995
| by DAN O’BRIEN
to market with a patchily implemented, semi-obvious
idea that he or she will then flog to a client...to market with a patchily implemented, semi-obvious
idea that he or she will then flog to a client ...
15 Dec 1995
| by JOHN OWEN
involved with our marketing. This provides them with another way of
doing that.
Tango s direct ...
:
Interactivity is now integral to everything we do.
The presence of a planner in the project team meant ...
15 Dec 1995
| by JANET IZATT
to determine audience delivery.
CPT is a very conventional way of assessing mass markets, and people
have yet to prove that they can sell mass-market products on the
Internet, Ogilvy and Mather s new ...
Preston, information technology and marketing director of
Yearling Communications, which publishes ...
24 Nov 1995
| by CLAIRE BEALE
Sullivan, the marketing director of Planet Internet, said it
would be advertising in new ...
10 Nov 1995
Devito
Hockney, Maher Bird Associates and Lansdown Conquest. The service will
be marketed direct to end...Day Devito
Hockney, Maher Bird Associates and Lansdown Conquest. The service will
be marketed ...
in the battle for the Times s
advertising account. Toby Constantine, the marketing director of Times ...
03 Nov 1995
with an ad put together by Screensavers Ltd, a
subsidiary of the independent marketing and media consultancy...Lego UK is to become one of the first UK companies to advertise on a
computer screen saver with an ad put together by Screensavers Ltd, a
subsidiary of the independent marketing and media ...
Watson, a design and marketing
services company.
Earlier this year Guinness claimed ...
12 Jan 1995
Publishing, which was launched last
year to produce CD-Rom packages for a mass-market audience ...
Online s sales and marketing director, said that
Impact FCA had been chosen because ...