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NEWS: HOTLINE

15 Dec 1995

The threat of new draconian curbs on the direct marketing industry has lifted following a vote...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling ... which will allow every legitimate direct marketing operator to carry on unhindered . TV ...

NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

will be guaranteed exclusivity in their market and Maiden is hoping to have six different product categories ...

INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach

08 Dec 1995 | by ROBERT DWEK

towards integration before the agency upped sticks in May, he claims this gleaming, open ... , that being in an old building negates the possibility of integrated work. Indeed, Gatfield s much- prized ... Burnetts most integrated client, began receiving the all-under-one-roof treatment a year before the move ...

INTEGRATED: PORTFOLIO; Andy McAdie

08 Dec 1995 | by JIM DAVIES

of CDP s business, where the integrated department operates under the creative director, Neil ... demanded a fully integrated approach from day one. Last year, for instance, McAdie and Victor produced ...

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

the pounds 10 million task to launch the insurance giant into the direct market....the pounds 10 million task to launch the insurance giant into the direct market. Just one week after ... to find a way through what will be a cluttered and undifferentiated market. We will be trying to turn ... into the general insurance market. The benchmark against which all the new advertising will be measured ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

explains. German direct marketers are forced to leave a lot of messages because they don t get many ... straight-jacketing the direct marketing industry and outlawing cold-calling. But whether cross ... marketing industry in Britain are aghast at the possible wielding of the European sledgehammer ...

INTEGRATED: PORTFOLIO; Paul Kitcatt

10 Nov 1995 | by CAROLINE MARSHALL

There are rises, and there are meteoric rises. Paul Kitcatt, 38, joined the direct marketing...There are rises, and there are meteoric rises. Paul Kitcatt, 38, joined the direct marketing agency, Brann, as a trainee copywriter in 1989. Three-and-a-half years later, Kitcatt, who was once a ... was part of a fully integrated campaign to develop the company s corporate identity, right down to its ...

INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

10 Nov 1995 | by EMMA HALL

if it is to be of long-term value. Nigel Dugdale, the sales and marketing manager at Barr Soft Drinks, concurs ... is prohibitive. In the soft drinks market, where the consumer has a big repertoire to choose from, the key ... . But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC foods is in charge of the Golden ...

INTEGRATED: PORTFOLIO; Jack Nolan (r)

10 Nov 1995 | by MICHELE MARTIN

Jack Nolan and Graham Mills have worked together for 11 years. Their names, and the longevity of their relationship, might lead you to imagine two bearded, middle-aged creatives - but both are in their early 30s and Jack is, in fact, a woman.

MOVERS

10 Nov 1995

Direct Marketing and one in the IT department. Ann Thompson, 34, has been appointed research director...in Principles Direct Marketing and one in the IT department. Ann Thompson, 34, has been appointed research ... as an account manager, bringing with her three years direct marketing experience. She previously worked ... . The Cheltenham-based TLG Marketing, a direct marketing agency specialising in the financial services sector ...

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