08 Dec 1995
| by CATHY TORPEY
Consumers over 50 eat burgers and drink Coke as much as the youth
market. Why, Cathy Torpey asks...Consumers over 50 eat burgers and drink Coke as much as the youth
market. Why, Cathy Torpey asks ...
up with their pipes and slippers.
The over-50s market is the most lucrative of all ...
-old market is expected to
grow by 30 per cent between 1996 and 2001. They spend more per week than ...
08 Dec 1995
| by Michele Martin,
The award-winning client encourages its ad agency to advise on its marketing mix, Michele Martin...’s marketing strategy together. Not only is it the inspiration behind its advertising, promotion and its ...
people. It is not marketing to an average,’ Carolyn Bradley, director of advertising and strategic ...
the challenge in its stride. ‘Integrated advertising is no big deal for us, we’ve always done it as an agency ...
08 Dec 1995
| by A PUNTER
television campaign, posters and press. There s also a fully
integrated direct marketing campaign ...
08 Dec 1995
| by HARRIET GREEN
Harriet Green talks to the marketer who is drinking in a successful
first TV ad...Harriet Green talks to the marketer who is drinking in a successful
first TV ad
Mixing ...
-Byass and Croft couldn t be
more delightful.
As the marketing controller in charge of these brands ...
University. Then he landed a job at Unilever Export, marketing
toothpaste to Ecuador. Three years later he ...
08 Dec 1995
| by NICOLE DICKENSON
. But by launching extra sections and targeting niche
markets they are fighting back, Nicole Dickenson says.... But by launching extra sections and targeting niche
markets they are fighting back, Nicole Dickenson says ...
, and the leading newspaper publishers
enjoy enviably large market shares. In Norway, the Schibsted group ...
in the
first half of 1995.
The booming ad market should bode well for the planned launch of a free ...
08 Dec 1995
| by CAROLINE MARSHALL
O s direct response media
team. His brief is to improve UK and European DRTV campaigns for O Simon has one of the best brains in the industry on
how direct response television can be integrated as part of a multimedia
strategy. As there are so many ways of using TV to generate a response,
Simon ...
08 Dec 1995
There is currently a billboard advertising a tobacco company which
depicts a dentist extracting a tooth.
Does this follow on from the honest marketing of Death cigarettes, or is
the irony lost on advertisers?
Smokers are five times more likely to have perio-dontitis (pyorrhoea ...
08 Dec 1995
| by ANNE-MARIE CRAWFORD
Sales and
Marketing.
Deakin s brief is to enhance GWR s profile in London. The role ...
and barter arrangements.
Simon Ward, GWR s group sales and marketing director, said: Kevin is a ...
can do the same thing at GWR it
makes sense. It s becoming a very competitive market.
Deakin ...
08 Dec 1995
| by JOHN TYLEE
M s largest pharmaceuticals
group, is the first corporate assignment for the Maurice Saatchi
breakaway.
The shop has been briefed to build the new company s profile in Britain
and the US, its most important markets.
A spokesman for the newly merged Glaxo Wellcome said that, although ...
08 Dec 1995
September.
Frances Whitehead, EBN s marketing director, said: Awarding the agency
the advertising ...
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