CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide
15 Dec 1995 | by CAROLINE MARSHALL
agencies to meet the needs of local markets? Montero explains: Of course we can think with a ...
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NEWS: Roche invites three agencies to slug it out for Rennie task
15 Dec 1995 | by KAREN YATES
to the marketing manager for product-licensed medicines, Alan Main, and his new general manager, Gavin Bell ...
OPINION: The effectiveness of funny ads depends on the brand
15 Dec 1995 | by WINSTON FLETCHER
. And for toothpastes. Humour has been tried many times in those and other markets, and not worked. Why ...
NEWS: M&C Saatchi wins Glaxo image work
08 Dec 1995 | by JOHN TYLEE
M s largest pharmaceuticals group, is the first corporate assignment for the Maurice Saatchi breakaway. The shop has been briefed to build the new company s profile in Britain and the US, its most important markets. A spokesman for the newly merged Glaxo Wellcome said that, although ...
NEWS: HOTLINE
08 Dec 1995
was previously held by Initiative Media in a number of European markets. Roger Kennedy, the design ...
NEWS: Lamb quits Abbott Mead to run global De Beers account at JWT
01 Dec 1995 | by HARRIET GREEN
market. There are huge cultural differences around the world and there is a real chance to develop ...
CLOSE-UP: CLIENT OF THE WEEK; Tampax ends action formula
24 Nov 1995 | by MAIRI CLARK
Tampax s latest spot goes beyond the generic action format, Mairi Clark argues Mention Tampax s advertising, and images of rollerskating action women dressed in figure-hugging leotards spring to mind. Not any more. Simon Thorpe, the marketing director of Tambrands UK, has changed all ...
INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL
10 Nov 1995 | by CAROLINE MARSHALL
market leader, Tesco. Tesco s Clubcard launch - which preceded Sainsbury s Savercard by six months ...
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Manchester Evening News Award: Food and Grocery Advertisement of the Year
10 Nov 1995
-Spink Client: Tesco Local Marketing Creative Director: Kevin Kneale Art Director: Tony Hector Copywriter ...
NEWS: O&M lands 7-Up as PepsiCo realigns soft-drinks tasks
10 Nov 1995 | by HARRIET GREEN
PepsiCo markets the drink. It does not include the US, where the brand is marketed by Cadbury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
