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strategy for Littlewoods which integrates advertising for the three divisions. Although DMB ... our business performance, he added. Littlewoods share of the soft-gambling market has come ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...
. The media account was previously split several ways, with the Scottish Widows marketing department also handling some media buying in-house. David Graham, head of marketing for Scottish Widows, said ...
support. Telegraph Newspapers has signed up the marketing independent, Cobbe Smith Terris ... Securities Market in 1985, has decided to retire from full-time involvement with the company. He ...
the fundamental schism between the two sides. Raoul Pinnell, NatWest s director of marketing, while stressing ...
was previously held by Initiative Media in a number of European markets. Roger Kennedy, the design ...
the pounds 10 million task to launch the insurance giant into the direct market....the pounds 10 million task to launch the insurance giant into the direct market. Just one week after ... to find a way through what will be a cluttered and undifferentiated market. We will be trying to turn ... into the general insurance market. The benchmark against which all the new advertising will be measured ...
for increased media savings and media resource. David Graham, the head of marketing for Scottish Widows ...
of as a company that made boring advertising, Cornelia Harder, ZVSM s former marketing director, says ... , the Swiss equivalent of the Milk Marketing Board. Normally an agency comes up with a new ad that works ... drank Solo you would be popular and successful. But in 1992, Solo Ltd, the marketing company set up ...
. These companies have built their entire brand strategy around phone marketing. First Direct, the Midland ... director of the marketing communications agency, Touch. Fiddes is a former partner at Howell Henry ... on the other end of the line. Other growth areas are charities, business-to-business and the holiday market ...
, his head of marketing communications, to re-establish contact. The switch brings down ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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