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. Westbay Distributors Project: Martini Client: Chris Meredith, marketing controller, Bacardi Martini ... : Christmas range Client: Mike Conolly, departmental director, operational marketing Brief: Encourage ... , marketing director Brief: Promote the new 501s for women Agency: Bartle Bogle Hegarty Writer: Roger ...
sex, he says. The fact that half the target market don t know, or even care, about Sir John ... Draper, marketing director Brief: Bring to life Umbro s position as the heart and soul of football ... Hyundai Project: Lantra Client: Ken Lee, marketing director Brief: Launch and position the new ...
plan. It sees it as a way to maintain the integrity of the brand across markets, a source explained ... that a two-year analysis of how to improve brand service in local markets finally began to take shape ...
an impact in the UK commercials market, and the Norwegian, Harald Zwart, a relative newcomer ...
to redefine the brand s essence and ultimately reposition it into a less competitive market called ... travellers (Delta s largest market) were uniquely rational and information driven. Planning ...
Storehouse is said to be on the brink of reviewing its advertising strategy, with both its Bhs and Mothercare chains falling under the spotlight. A regular internal review is currently under way at Bhs. The recent departure of the marketing director, Helena Packshaw, and reports that Keith ...
-MEAL). Virgin s marketing director, David Alder, said: We have a credible edge on the competition ...
s, Pepe wants to be nearer the edge. So it tries to say to its market, we understand what ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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