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NEWS: HOTLINE

15 Dec 1995

The threat of new draconian curbs on the direct marketing industry has lifted following a vote...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling ... which will allow every legitimate direct marketing operator to carry on unhindered . TV ...

NEWS: Roche invites three agencies to slug it out for Rennie task

15 Dec 1995 | by KAREN YATES

to the marketing manager for product-licensed medicines, Alan Main, and his new general manager, Gavin Bell ...

NEWS: Bates wins Outward Bound task to draw in more donations

15 Dec 1995

marketing campaign to draw in funds from companies that have sent staff on the scheme and those ...

NEWS: Publishers split over ABC auditing revamp

15 Dec 1995 | by ANNE-MARIE CRAWFORD

responds to the needs of the market. However, over the past two or three years, there have been a lot ...

CLOSE-UP: LIVE ISSUE/THE COI; Will the COI survive when it loses its monopoly?

08 Dec 1995 | by ANDY GRICE

. If it all went to the free market, with anybody pitching for anything, there would be very little ... of the Advisory Committee on Advertising, the independent group of media and marketing professionals which ...

NEWS: Dorlands agrees to withdraw apple ad to sidestep conflict

01 Dec 1995

that markets French apples, cheeses and wine in the UK, complained to the Advertising Standards Authority ... market from countries opposed to French nuclear testing and threatening the livelihoods of UK growers ... Peers, the Sopexa marketing director, protested to Paul Twivy, the Dorlands group chief executive ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

explains. German direct marketers are forced to leave a lot of messages because they don t get many ... straight-jacketing the direct marketing industry and outlawing cold-calling. But whether cross ... marketing industry in Britain are aghast at the possible wielding of the European sledgehammer ...

NEWS: Lily Savage stars in health authority safe sex posters

01 Dec 1995 | by MARGARET HOOD

market. As the campaign s message is aimed at heterosexuals, bisexuals and homosexuals, Savage ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

24 Nov 1995

leader in the UK healthcare market. However, by 1991 its market share in private medical insurance had ... Daewoo has been the most successful company launch in the history of the UK car market because client ... market share within three years, while selling cars based on earlier versions of the Astra and Cavalier ...

NEWS: Industry fears EU direct-sell threat

24 Nov 1995 | by JOHN TYLEE

be allowed to change their minds. The AA and the Federation of European Direct Marketeers is planning ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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